Re: demographics

Date: 12 Jul 2003 11:45:42 -0700
Newsgroups: bit.listserv.blues-l
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At 02:23 AM 7/12/03 -0700, you wrote:
>I've been studying demographics a bit lately. Anyway, I went to a Neville
>Bros show last night and noticed that in the standing room only venue, not
>one black (or any other minority) was in attendance. This took me by
>surprise. This was a Thursday night in southern CA (where every breed of
>human co-exists).
>As I scoped out the room I realized that the crowd was (what seemed to be)
>20 to 45 yr old suburban professionals, or people that I would expect to see
>at a Celine Dion concert.
>
>So...I was wondering, what kind of crowd do the Nevilles attract in other
>parts of the country or world? What are the demographics (if anyone pays
>attention to that kinda' thing)?
>
i too have studied demographics, and psychographics.
in marketing, demographics puts you in the consumers neighborhood,
psycographics puts you in their head.
when the neville brothers played connecticut as part of a bb king touring
festival, the audience (about 3,500) was mostly white. a mixture of
blue-collar workers, and urban professionals. Moms, dads, kids, teens,
gen-xers, bikers, accountants, office workers, nurses, golfers, and just
plain joes.
that is exactly what i expect when i go to events in the new england area.
white people are the ones that are buying blues music, and attending blues
events. i have stood on stage in hartford in front of 6,000 people (at a
'blues' event), and it is an ocean of white. and yes, these are the same
people that go to see Celine Dion, Cher, Norah Jones, the Eagles, Paul
McCartney, Dave Matthews, the Blue Man Group, Stomp, Cirque du Soliel and
much more.
when i go to a latin event in the hartford area, i see an ocean of latinos
and latinas and very few whites. and that too, is exactly what i expect
when i go to a latin event.
in the new england area (where i pay attention to commercial radio,
television, newsprint and shopping demographics), the reasearch indicates
that the blues music buyers and blues event go-ers, are white males,
between the ages of 18 and 54.
these numbers have not changed much in over a decade.
see ya on the radio,
Beef Stew . Sunday Night Blues . 6:00p to 12:00m
106.9 WCCC . 1039 Asylum Ave . Hartford CT 06105
Main 860-525-1069 . Voicemail 860-244-9677 x161 . Request 860-525-WCCC
http://megablues.com . http://wccc.com/ . http://partyprodj.com
--
Beef Stew is a member of:
The Blues Foundation ... http://blues.org
The Blues Music Association ... http://bluesmusicassociation.org
The Connecticut Blues Society ... http://ctblues.org
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